Innovation processes in ventures of students of the Atlantic Higher Technological Institute
Keywords:
Administration, Innovation Management, Higher Education, EntrepreneurshipAbstract
Innovation is a process that allows organizations to generate or renew their offer to satisfy the demand of their target audience. The materialization of this process requires going through different stages or phases that range from the generation of the idea or identification of the opportunity for improvement, the market study, the technical development of the idea, the design of the marketing program and the analysis of the technical, economic, social and environmental feasibility. This article presents the results of the development of innovation processes applied in the ventures of students of the Business Administration program at the Atlantic Higher Technological Institute
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